Dr. Kateryna Pryakhina
Ukraine Fellow

Dr. Kateryna Pryakhina
Ukraine Fellow

Kateryna Pryakhina, PhD, is Associate Professor of the Department of Business Administration, Marketing and Tourism, first vice-dean of the Faculty of Economics and Management at the Kremenchuk Mykhailo Ostrohradskyi National University, Ukraine.

Research interests:

  • Current trends in marketing research
  • Political marketing and lobbying
  • Personnel management
  • Sustainable development

Research project:

“Formation of the culture of lobbying in Ukraine against the background of the processes of cultural and civilizational modernization of the country”

The experience of the countries of the world shows that the government cannot exist without the support of society. In these conditions, lobbying becomes a more important means of communication, without which it is difficult to ensure the interests of the public and authorities. Another important task is to consider the macro trends of the practice of representing interests in the political sphere against the background of the processes of cultural and civilizational modernization of Ukraine. In the conditions of constant transformations of the Ukrainian political system it is impossible not to notice the process of constituting the institution of lobbying, numerous attempts to legalize it according to the civilized models of Western countries, as well as international and European standards in this area. The Federal Regulation of Lobbying Act of 1946 is a statute enacted by the United States. In Ukraine, however, it is still not possible to legalize lobbying. Legal regulation of lobbying will ensure publicity and transparency in government decision-making. This is the basis of a democratic country.

The objective of the project is to substantiate the need for civilized lobbying in Ukraine, which will ensure a positive image of the country and its entry into the world economic, political and cultural space.

Detailed goals of the project:

- to explore the theoretical and methodological principles of lobbying;
- to analyze the cultural and communication features of lobbying as a process;
- to conduct research on the world practice of lobbying development;
- to assess the state of lobbying in the EU and the US and its impact on the image;
- to analyze the current state of lobbying in Ukraine;
- to develop recommendations for the implementation of state regulation of lobbying in Ukraine.

Thus, this study will identify problems of legalization of lobbying in Ukraine and proposals for the introduction of a culture of lobbying.


Pryakhina, K., Bilyk, M., Kratt, O. (2021). City branding as a tool of public administration. Regional Journal/Biblioteka Regionalisty, (21). https://www.dbc.wroc.pl/dlibra/publication/154432/edition/113830.

Pryakhina, K. and Bilyk, M. (2021, September). Management of Competitive Advantages of Higher Education Institutions. In 2021 IEEE International Conference on Modern Electrical and Energy Systems (MEES) (pp. 1-5). doi: 10.1109/MEES52427.2021.9598759.

Trunina, I., Khovrak, I., Pryakhina, K., Usanova, O. (2021). Quality of life as an indicator of sustainable development: international statistical research. Journal of Geology, Geography and Geoecology. 2021. no. 4.

Pryakhina, K. (2020), Current trends in marketing research, Efektyvna ekonomika, [Online], vol. 12, available at: www.economy.nayka.com.ua. doi: 


Trunina, I., Zagirniak, D., Pryakhina, K., & Bezugla, T. (2020). Diagnostics of the enterprise personnel sustainability. Problems and Perspectives in Management, 18(2), 382. doi:10.21511/ppm.18(2).2020.31.   

Detailed list of publications is available under the following links: